We’ve carefully selected up-and-coming artists representing genres from Rap, R&B, Pop and Gospel.
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The General Sound Studio is not affiliated with any contest. Artists recording with The General Sound Studio are not required to be insured with The General. The General does not guarantee that artists participating with The General Sound Studio will receive an artist contract.
As one of the most understanding insurance companies, The General® is helping up-and-coming artists get their big break in the place they spend their time recording music — their cars.
We turned an SUV into a professional music studio. Join us as we help mentor music creators and give them the tools to produce a professional track so they can get the big break they deserve.
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Check Out the Mobile Recording Studio
Our mobile studio will roll up with a professional-grade sound booth, cutting-edge control room, and joining in the back is a top-notch audio engineer for mixing.
Audio Engineer
Award-winning record producer & engineer
Has worked with major artists like GloRilla, Megan Thee Stallion, and Cardi B
Multi-platinum certified producer
Ace Charisma
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The General Sound Studio hosted a diverse roster of up-and-coming artists to record their next hit and get their big break in the music industry.
Big Breaks in Nashville
Big Breaks at the VMAs
The General Sound Studio rolls into the VMAs to give three emerging artists their big break at one of the largest nights in music!
Preview our rising star songs showcased at the VMAs!
SEPT 7, 2025 AT 7:00 PM CDT
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