The General Sound Studio Logo - White
Learn More

Get the full experience on social!

We’ve put together a carefully selected roster of up-and-coming artists representing genres from rap, rock, R&B, pop, and country.

Meet The Artists

Tune in to The General Sound Studio on social.

Keep Up With All the Action

Each artist on our roster not only has the opportunity to use our Sound Studio to record a track, but also get mentored by A&Rs at Epic Records with one-on-one coaching sessions.

In a Collab With Epic Records

Epic Records Logo

Epic Records is a registered trademark of Sony Music Entertainment.

The General Sound Studio Logo - White
The General Featuring Epic Records - Image of Record

The General Sound Studio is not affiliated with any contest. Artists recording with The General Sound Studio are not required to be insured with The General. The General does not guarantee that artists participating with The General Sound Studio will receive an artist contract. The General is not affiliated with Epic Records or Sony Music Entertainment.

The General listening to headphones
The General listening to headphones

As one of the most understanding insurance companies, The General® is helping up-and-coming artists get their big break in the place they spend their time recording music — their cars. 

In collaboration with Epic Records, we turned an SUV into a professional music studio. Join us as we help mentor music creators and give them the tools to produce a professional track so they can get the big break they deserve.

The General Sound Studio

TM

The General Sound Studio - Rear Shot with Trunk Open

Kid Culture

View Profile

Genre: R&B

Kid Culture - The General Sound Studio

Check Out the Mobile Recording Studio

Our mobile studio will roll up with a professional-grade sound booth, cutting-edge control room, and joining in the back is a top-notch audio engineer for mixing.

The Audio Engineer

6x Billboard #1 Award winning record producer, songwriter & composer

Has produced and written for artists such as Drake, Mike Posner, Big Sean, Sofia Reyes, Rick Ross, Pusha T, Mr. Hudson

Hilton Wright II

Instagram Logo
TikTok Logo
Spotify Logo
Hilton Wright II Recording in The General Sound Studio

First Stop: Nashville, TN

We pulled up in Nashville this summer as the first tour stop for The General Sound Studio. 
Check out all the action and the nine artists we helped give a big break to.

Connect With Us

The General Automobile Insurance Services, Inc., an insurance agency, writes insurance through affiliated and unaffiliated partners. The General® brand property and casualty coverages are underwritten by a member of the Sentry Insurance Group, Stevens Point, WI. In Texas, property and casualty coverages are underwritten by Dairyland County Mutual Insurance Company of Texas, Austin, TX, or Old American County Mutual Fire Insurance Company, a nonaffiliated entity. For a complete listing of companies, see our legal page. 

Policies, coverages, benefits, product offerings, payment plans, rates, potential savings and discounts are subject to verification and may vary by state and program. Coverage is subject to policy terms and conditions.

The General® brand products are underwritten by a member of the Sentry Insurance Group. Sentry has an AM Best Financial Strength Rating (FSR) of A+ (superior), current as of June 2025. See ambest.com/ratings/guide.pdf for rating information.

Shaq™; Rights of Publicity and Persona Rights: ABG-Shaq, LLC. shaq.com

© Permanent General Companies, Inc.