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We’ve put together a carefully selected roster of up-and-coming artists representing genres from rap, rock, R&B, pop, and country.

Meet The Artists

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Keep Up With All the Action

Each artist on our roster not only has the opportunity to use our Sound Studio to record a track, but also get mentored by A&Rs at Epic Records with one-on-one coaching sessions.

In a Collab With Epic Records

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Epic Records is a registered trademark of Sony Music Entertainment.

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The General Sound Studio is not affiliated with any contest. Artists recording with The General Sound Studio are not required to be insured with The General. The General does not guarantee that artists participating with The General Sound Studio will receive an artist contract. The General is not affiliated with Epic Records or Sony Music Entertainment.

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The General listening to headphones

As one of the most understanding insurance companies, The General® is helping up-and-coming artists get their big break in the place they spend their time recording music — their cars. 

In collaboration with Epic Records, we turned an SUV into a professional music studio. Join us as we help mentor music creators and give them the tools to produce a professional track so they can get the big break they deserve.

The General Sound Studio


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Kid Culture

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Genre: R&B

Kid Culture - The General Sound Studio

Check Out the Mobile Recording Studio

Our mobile studio will roll up with a professional-grade sound booth, cutting-edge control room, and joining in the back is a top-notch audio engineer for mixing.

The Audio Engineer

6x Billboard #1 Award winning record producer, songwriter & composer

Has produced and written for artists such as Drake, Mike Posner, Big Sean, Sofia Reyes, Rick Ross, Pusha T, Mr. Hudson

Hilton Wright II

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Hilton Wright II Recording in The General Sound Studio

First Stop: Nashville, TN

We pulled up in Nashville this summer as the first tour stop for The General Sound Studio. 
Check out all the action and the nine artists we helped give a big break to.