Prices You Can Afford

The General Pointing Left

TM

Shaq in an orange polo pointing and holding up a car key

The General gives you a break when you need it most.

For over 60 years, The General has made it our business to provide 5-star coverage.

For over 60 years, The General has made it our business to provide 5-star coverage – with great low rates, low down payments and flexible payment options to keep you covered.

Get a quote within 2 minutes or less.

Low Rates and a Low Down Payment

Insurance policy icon
Insurance policy icon

Flexible
Payment Options

Customizable 
Plans

Insurance policy icon

Work With You To Keep You Covered

Insurance policy icon

Quick and Easy Claims

Insurance policy icon

Don’t take our word for it. See what our customers are saying.

Connect With Us

The General Automobile Insurance Services, Inc., an insurance agency, writes insurance through affiliated and unaffiliated partners. The General® brand property and casualty coverages are underwritten by a member of the Sentry Insurance Group, Stevens Point, WI. In Texas, property and casualty coverages are underwritten by Dairyland County Mutual Insurance Company of Texas, Austin, TX, or Old American County Mutual Fire Insurance Company, a nonaffiliated entity. For a complete listing of companies, see our legal page. 

Policies, coverages, benefits, product offerings, payment plans, rates, potential savings and discounts are subject to verification and may vary by state and program. Coverage is subject to policy terms and conditions.

The General® brand products are underwritten by a member of the Sentry Insurance Group. Sentry has an AM Best Financial Strength Rating (FSR) of A+ (superior), current as of June 2025. See ambest.com/ratings/guide.pdf for rating information.

Shaq™; Rights of Publicity and Persona Rights: ABG-Shaq, LLC. shaq.com

© Permanent General Companies, Inc.