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The General gave Shaq a break when he needed it most.

"Back in 1989, I couldn't afford insurance on my first car. But The General was there and gave me a break with a low rate." 

– Shaquille O’Neal

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The General Automobile Insurance Services, Inc., an insurance agency, writes insurance through affiliated and unaffiliated partners. The General® brand property and casualty coverages are underwritten by a member of the Sentry Insurance Group, Stevens Point, WI. In Texas, property and casualty coverages are underwritten by Dairyland County Mutual Insurance Company of Texas, Austin, TX, or Old American County Mutual Fire Insurance Company, a nonaffiliated entity. For a complete listing of companies, see our legal page. 

Policies, coverages, benefits, product offerings, payment plans, rates, potential savings and discounts are subject to verification and may vary by state and program. Coverage is subject to policy terms and conditions.

The General® brand products are underwritten by a member of the Sentry Insurance Group. Sentry has an AM Best Financial Strength Rating (FSR) of A+ (superior), current as of June 2025. See ambest.com/ratings/guide.pdf for rating information.

Shaq™; Rights of Publicity and Persona Rights: ABG-Shaq, LLC. shaq.com

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