"Back in 1989, I couldn't afford insurance on my first car. But The General was there and gave me a break with a low rate."
– Shaquille O’Neal
When everyone else had given me outrageous quote General did not. for someone of my age and a perfect driving record I needed such break. Thanks
Erin
Single father of two who struggles with bills and The General is always so affordable and easy to work with. It's nice to catch a break in life. Thank you!
Drew
I really appreciate the fact they didn't try and overcharge me due to lapse in coverage. You never know what others are going thru in their personal lives and everyone deserves a break. Thanks.
Erica
I really appreciate the fact they didn't try and overcharge me due to lapse in coverage. You never know what others are going thru in their personal lives and everyone deserves a break. Thanks.
Erica
Single father of two who struggles with bills and The General is always so affordable and easy to work with. It's nice to catch a break in life. Thank you!
Drew
When everyone else had given me outrageous quote General did not. for someone of my age and a perfect driving record I needed such break. Thanks
Erin
Quality service
Low rates and a low down payment
Flexible payment options
Quick and easy claims
Works with you to keep you covered
Customizable plans
Quality service at a great low rate.
Low rates and a low down payment
Quality Service
Customizable plans
Works with you to keep you covered
Quick and easy claims
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The General Automobile Insurance Services, Inc., an insurance agency, writes insurance through affiliated and unaffiliated partners. The General® brand property and casualty coverages are underwritten by a member of the Sentry Insurance Group, Stevens Point, WI. In Texas, property and casualty coverages are underwritten by Dairyland County Mutual Insurance Company of Texas, Austin, TX, or Old American County Mutual Fire Insurance Company, a nonaffiliated entity. For a complete listing of companies, see our legal page.
Policies, coverages, benefits, product offerings, payment plans, rates, potential savings and discounts are subject to verification and may vary by state and program. Coverage is subject to policy terms and conditions.
The General® brand products are underwritten by a member of the Sentry Insurance Group. Sentry has an AM Best Financial Strength Rating (FSR) of A+ (superior), current as of June 2025. See ambest.com/ratings/guide.pdf for rating information.
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